Delta Air Lines' Sky Magazine Becomes First In-Flight Publication Available at Newsstands
Delta Air Lines, the world's largest airline, and MSP Communications this week debuted Sky magazine, the first in-flight magazine to be sold at newsstands.
15,000 copies of Sky will be available for purchase each month on more than 2,500 newsstands across the country including Barnes & Noble, Borders and B. Dalton bookstores. The cost per issue is $3.99.
Sky will also be available to approximately 13 million customers traveling on Delta- and Northwest-operated flights worldwide each month. Readership estimates for the magazine range between 5-6 million -- the largest readership among all in-flight magazines, and one of the largest magazine readerships among consumer, travel or business magazines, according to MRI, Mediamark Research & Intelligence.
In addition to its onboard and newsstand presence, a digitized version of Sky is featured online at www.deltaskymag.com.
"The enthusiastic response from advertisers is contrary to what most magazines are seeing in this economic climate," said Marialice Harwood, publisher of Sky.