From the Editor: Did You Cut Costs in the Wrong Places?
In this issue alone, three articles profile publishers who are succeeding: Hoffman Media, Food Network Magazine and Fader Media. The primary driver behind their success? Content—whether in print, online or at live events.
Of course, the marketplace and what content we are publishing in which media are changing, and the economic recession has strained even the most intelligent businesses. But great content is what draws a captive audience—and a captive audience is what draws advertisers. Content truly is the heart of our business. Is weakening your heart such a good idea?