Digital Edition Takes Online Publishing to a New Level
Xclusive Magazine, the first urban magazine to produce a digital edition, is now using multimedia features including songs, streaming videos of interviews and customized advertising on its newly re-launched Web site,
Using technology from digital-editions provider E-Book Systems, Xclusive’s digital magazine goes beyond producing digital replicas of its print versions. The digital magazine, which is offered on Xclusive’s home page, features streaming video and audio, and entirely original articles and interviews. Produced quarterly, the digital magazine is meant to complement the print magazine, which publishes eight to 10 times per year and is centered around events like the Super Bowl and NBA All Star Weekend.
“What we wanted out of E-Book Systems ... was to be able to mirror the magazine, but then give it the extra kick with the videos, flash advertisements and things of that sort,” says Stephanie Rosa, co-founder of Xclusive Magazine. “Being that we’re able to use the Internet, you have so many different opportunities and, in the urban community, videos and things like that are pretty popular.”
Enisha Ligon, the magazine’s editor in chief and co-founder, says the urban community’s familiarity with the latest technological advances challenged Xclusive Magazine to seek a cutting-edge online presence.
“Enisha Ligon came to us with an idea to present a magazine not only rich in content, but she wanted to do something outside the norm,” says Shomit James, business development manager at E-Book Systems.
One way to accomplish this, Rosa and Ligon decided, was to imbed MP3 files into the magazine’s online edition. For example, Xclusive Magazine ran a feature story on Mary J. Blige that—when loaded through E-Book Systems’ Flip Book viewer—featured one of Blige’s latest songs playing in the background.
“You can only get so much out of [reading] an article, but to actually have the song playing while you’re reading the article kind of gives it that extra oomph,” Rosa says. “I think that’s really entertainment.”