VIV Magazine Animates Cover
VIV magazine's March/April issue features an animated cover, a first for the luxury digital publication for women.
This issue features actress Melora Hardin (Jan of NBC's “The Office”), who struts across the magazine's cover. Inside the issue, VIV says it has increased its use of interactive elements including more Flash, video and audio within and around its editorial content.
"VIV has been incorporating interactive elements since the very beginning," says Anne M. Russell, VIV's editor in chief. "Our readers have responded very positively, which inspired us to up the ante. So in this issue we wanted to do something really special to take it to the next level. … We are going to keep innovating and expect each new issue to get better and better."
VIV's CEO Doug Carlson adds, "What VIV magazine is doing for the world of publishing is amazing, as it sets the standard for digital magazines of the future. Not only are we creating a phenomenal work of art with each issue, we are paving the way for many long-time print publishers to find new avenues to express themselves in an engaging, paginated digital format. We are living proof that publishers can profit and grow, without jeopardizing the well-respected and addictive traditional magazine layout. Our readership base of 350,000 loves what we are doing. This is just the beginning."