Digital-only Title Launched for Programmers, Despite 'No Illusions About the Magazine Market'
INBOX: What's the size and makeup of your audience?
SWAINE: On the order of 30K readers. It's free and electronic, so the size of the readership is a little amorphous. … We address software development issues and also career and hobby subjects of interest to software developers.
INBOX: Is advertising being sold, and have any customers bought pages yet?
INBOX: How is the magazine being distributed?
SWAINE: It's strictly electronic. You visit the site or click in our electronic newsletter, and you have the option of downloading a PDF, a mobi file for your Kindle, or an .epub version for your iPhone … .
INBOX: Do you anticipate every publishing a print version of the magazine?
SWAINE: We don't, but we are explicitly inviting our readers to collaborate on the future of this publication. We may make articles individually accessible via RSS feed, produce an HTML version for reading online, or even produce a paper version. But paper is an unlikely option.