MediaIDEAS On Point: Digital Overtaking Print Revenues for Magazines
This week's mediaIDEAS onPoint chart shows the forecasted growth of the three sources of US magazine industry revenue (print, digital, and other) over the next decade. in 2009, digital (advertising and circulation revenue from all digital product lines) represented about 10% of the total magazine market.
In 2014, the digital portion of the US periodical industry will be worth approximately $8.5 billion, or about 28% of the total market. By 2020, the value of the digital portion of the US periodical industry will have increased to approximately $19.7 billion, or about 58% of the total market. For more research, visit mediaIDEAS.
Click on the related content link to the left to access an expandable pdf of the chart.