Digital Strategist Discusses Tools for Enhancing Web Presence
Smith understands that it is often difficult to keep one's professional life professional and personal life personal. To prevent professional contacts from seeing personal endeavors on Facebook, he suggests taking advantage of LinkedIn, a website for the working professional who wishes to remain networked with professional contacts without needing to learn how to filter photos and status updates so only some of your Facebook friends can view them.
For professionals unsure of how or where to start in terms of getting themselves and their companies on the Web, Smith suggests asking yourself a few questions:
1. What are your goals?
2. How are you going to use the tools to meet those goals?
3. Decide what the trade-offs will be.
"Recognize that digital is a priority," Smith says, simply by taking advantage of the free tools available online. With online tools, professionals and their companies can publish vast amounts of information, market and promote events, and organize and track how many people are receiving and sharing the information.