DISC Solves Problems for Magazine Publishers
• File formats: JPEG is preferred, but JPEG compression should be used in such a way as to optimize quality and file size. Digital images should be set to 'JPEG High Quality 8', a numerical value featured in Adobe Photoshop version 7 and later editions. Most digital cameras refer this as 'JPEG FINE'.
• Metadata. The DISC specification calls for the use of IPTC (International Press Telecommunications Council) metadata. The IPTC header information is filled out to describe the digital images (such as 'photo credit'). DISC is also creating its own controlled vocabulary to describe submission criteria as PRISM (Publishing Requirements for Industry Standard Metadata) metadata. Due to the high level of interest in adoption of DISC guidelines by advertising agencies, the DISC Working Group might add an additional resolution category developed specifically to meet the requirements of ad agencies.
The IDEAlliance DISC Working Group has won broad representation and support across the magazine publishing industry, and anticipates its specifications for digital image submissions will become generally accepted best practices.
Magazine publishers supporting the DISC Working Group's work include BusinessWeek, CMP Media, Condé Nast Publications, Gruner + Jahr USA Publishing, Hachette Filipacchi Media US, Hearst Magazines, Newsweek, Primedia, Parade Magazine, and Time Inc.
Industry digital imaging solutions vendors supporting the DISC include Creo, Fuji Film USA, Kodak Polychrome Graphics, NEC, Quebecor World, R.R. Donnelley & Sons, Quad/Photo, and Integrity Graphics.
The complete DISC specification guidelines are available for download at DISC-Info.org. They're presented in an easy-to-read and understand format for photographers, publishers, production houses, and printers. There's also a handy pocket-sized guide for handy reference, available from IDEAlliance. Click on the 'publication' tab at www.IDEAlliance.org.
- David Kennedy