Dissecting the New Media Life Cycle
Here's a simple way to get started: List all the technologies you are interested in or already investigating by estimating which phase each is currently in. (You don't have to be exact-just make a guess.) Now, use the Diversified Technology Portfolio to dedicate the appropriate percentage of your resources to tracking, experimenting, and evaluating all of your technology targets by phase.
Here is the key to your success: Instead of being distracted by unproven technology in the Escalation Phase, you'll be armed with the right information and insight to turn your attention to proven platforms that drive real returns for you and your publication.