Over-Spending on Your Imposition?
If production is to contribute on this level, issue pagination has to include a manufacturing vote. Ideally, the production manager prepares the initial book makeup, observing insertion-order position requests and editorial structure, setting the most economical imposition, then resolving the most likely inline conflicts. Advertising and editorial propose pagination changes, and the production staff offers feedback on the consequences of imposition.
With solid knowledge of your printer’s price structure and attention to the appearance of each page, you can create impositions that both economize and preserve quality.
Alex Brown is a consultant to magazine publishers specializing in manufacturing and magazine management. She founded her consulting company, Printmark, in 1984, and is a frequent speaker at industry events.