Do You Have the Right Talent to Make Marketing Automation Work?
Tomorrow, March 26th, at 2PM ET Publishing Executive's sister publications Target Marketing and Printing Impressions will be hosting a free webinar called, "What the Heck is a Marketing Technologist?" The webinar is geared toward marketers from a wide variety of industries, and will provide plenty of insight that applies to publishing organizations. Attendees will learn the latest solutions available to marketers to help automate their campaigns, gather customer data, and distribute marketing materials across a variety of channels. The wide scope of marketing automation has caused some companies to restructure their organization and hire talent specifically around marketing technology, hence the rise of the "Marketing Technologist."
Many media publishers are experimenting with marketing automation in order to more efficiently move readers down the audience acquisition funnel. The discussion, led by marketing experts from the CMO Council, Universal Wilde, and InfoTrends, will provide insight into the mistakes and subsequent lessons other companies have learned from implementing marketing automation. This should be a good primer for any publishers considering investing in marketing automation software.
You can learn more about the webinar and register here.