BoSacks: The Profit Prophet
If current statistics are accurate and reading continues to plummet, not only are publishers in trouble, but also, perhaps, is a whole generation. I’m not suggesting that I have the answers to this phenomenon, but it does seem worth pondering and trying to understand.
I pose the following rhetorical questions to anyone in the media business:
1. What are the societal changes that technology has manifested into our reading habits and, consequently, into our businesses?
2. What are the next technological changes going to do to the current trends of reading and information distribution?
3. If the current and next publishing platforms don’t have WiFi, audio, video and become constantly updatable, will they have any traction with the screenager generation?
4. What will be an accurate definition of a publisher in the next 10 years? How about 20?
I don’t think these are idle questions for today’s content providers to think about. Information technology has changed the world before and will do so gain.
In today’s digital world, size doesn’t matter; rather, the magic it performs is what counts. The rapid change in technology is speeding up, and the ease of getting word blocks as a source of information is increasing. The screenagers are ours. The technology is ours. The next publishing business plan is yours. PE
Bob Sacks (aka BoSacks) is a consultant to the printing/publishing industry and president of The Precision Media Group (www.BoSacks.com). He is publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, cameraman and corporate janitor.