Drag-and-Drop Software Makes Publishing Accessible
In the October issue of Publishing Executive we reported on PRSS, a Netherlands-based start-up that has created software for creating tablet magazine apps. PRSS aims to make iPad publishing cheaper and easier and its software features drag-and-drop functionality.
This week we've seen one of the early adopters of the PRSS platform. Talking New Media reported Wednesday that tech news site The Next Web has launched a new digital magazine that uses PRSS. The new iPad-only mag will be called SHIFT.
The ease of drag-and-drop is proving attractive, especially for publishers that don't produce a print edition that needs to be converted (which PRSS doesn't do). Other startups illustrate this trend: Lucidpress, a Web-based, drag-and-drop design app launched Wednesday and it allows users to create print and digital documents, such as brochures, newsletters, and magazines. So it's not for magazine publishing per se, but it does show where things are headed: accessible and agile digital publishing that requires little investment.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.