DRG Craft Division Rebrands as Annie's
“Our promise at Annie’s is to deliver exceptional products that enable creativity, nurture memories and uphold positive values,” Fortune said.
“We share the passions of our customers, and we choose and create products with them in mind, selecting the best new offerings from thousands of contributors to give them original and exceptional products. Our expert staff enhances the products with quality writing, clear instruction and beautiful illustration.
“Our goal is to give our customers a positive experience, provide good value and make Annie’s their favorite place to shop.”
Annie’s craft magazines include Quilter’s World, Creative Knitting, Crochet World, Crochet! and CardMaker. The craft clubs include Creative Girls, Young Woodworkers, Creative Woman, Simply Beads, Creative Quilters, CardMaker, Annie’s Hook & Needle, Creative Painter and Annie’s Attic Mysteries.
Annie’s publishes two nostalgia magazines, Good Old Days and Looking Back, as well as the Live It Again book series, and The Good Old Days Store catalog and website.
DRG had its beginnings early last century when Christian Muselman founded Economy Printing Concern in his hometown of Berne in 1925. In the late 1950s, his two sons, Carl and Art, bought the business from their father and continued to expand printing operations.
DRG’s media history began in New England in 1947 with the founding of magazine publisher House of White Birches (HWB) by brothers Ed and Mike Kutlowski of Seabrook, N.H.
In October 1985, the Kutlowskis retired and sold the business to the Muselman brothers, who moved HWB operations from Seabrook to Berne. The company rapidly expanded, undertaking aggressive direct-marketing campaigns to build the subscription side of the business. It also began to develop other areas, including catalogs and clubs.
In March 1994, the Muselmans added to their media base with the purchase of The Needlecraft Shop, which was located in Big Sandy, Texas. The Needlecraft Shop had its own fulfillment division. In 1996, HWB’s fulfillment work was moved there.