DRG Craft Division Rebrands as Annie's
In January 1996, the Muselmans purchased needlecraft publisher Annie's Attic, which was founded in 1975 in Big Sandy, Texas, and included clubs, magazines and catalogs. It also had its own fulfillment operations.
In the late 1990s, working closely with the second generation, the third-generation of Muselmans crafted a plan to move from owner-operators to owner-investors. Working on the change were Carl's two sons, John and Tom, and Art's son, Roger, and daughter, Karen.
In 1997, the company successfully merged the fulfillment operations of Annie's Attic and The Needlecraft Shop, forming Strategic Fulfillment Group (SFG) in Big Sandy.
In March 1998, the company consolidated the publishing activities of its Texas and Indiana operations into a single media division. Together with SFG, this completed the formation of DRG.
In April 2002, DRG acquired Clotilde, a sewing notions and quilt catalog, and in July 2002, it acquired American School of Needlework, a wholesale-oriented publisher.
Today, all of the media brands acquired by DRG—House of White Birches, The Needlecraft Shop, Annie's Attic, Clotilde and American School of Needlework—are consolidated under the Annie’s name.