Dwell Media Launches Digitally Shoppable Special Issue with AHAlife and MasterCard
New York, NY, November 13, 2012 – Dwell Media launches its first shoppable magazine experience today featuring cutting-edge modern design for the home through augmented reality. Partnerships with AHAlife, a leading online luxury marketplace, and Layar, the world’s leading mobile augmented reality and interactive print platform, enable Dwell readers to shop the content of Dwell magazine from their mobile devices -- just in time for the holidays.
The Dwell+AHAlife app lets readers scan an item with their phone and then links them directly to the AHAlife site where they can purchase the item with a tap of the finger. With Layar's easy to use Augmented Reality and Interactive Print technology any publisher can enable their print assets into a point of sales. Magazines are about desire and now consumers can buy products straight of the page, creating a new revenue stream for Publishers and Advertisers and a service to consumers.
The special issue is polybagged Dwell’s Dec/Jan subscriber issues, and is solely sponsored by Mastercard. The issues will reach 280,000 subscribers next week. The curated gift guide offers 77 mouth-watering, must-have modern designs for the home, compiled from recent fall issues of Dwell. Additionally, all of the products can be found in the digital storefront at dwell.ahalife.com.
"The opportunity to take the content in the pages of Dwell, and create a seamless commerce experience for our readers is a win-win for us. We have the amazing opportunity to give designers we love, many of them young or far away with limited access to the market, a great lift up. And our readers, who are always scouring the magazine for new ideas and products, don't have to look farther than their phones to shop the pages of Dwell."
The new digital platform not only enhances the consumer’s experience, but has also enriched Dwell’s relationship with the design community by creating e-commerce avenues for designers and their products. Readers often struggle to find the products they see in magazines, as designers struggle to reach the consumer. This new e-commerce experience breaks down that barrier by offering instant access and purchasing power. The design offerings represent the full spectrum, from emerging designers to established designers like Jaime Hayon, whose work is well-published, but not readily available. Now, Hayon’s handmade copper grid vases can be yours with a click of a button.