While the company showcased in May a prototype of a full-color, rollout display it is developing, the first-generation Readius will not feature color. (It will feature 16 gray levels.) Polymer Vision also is working on “video capabilities, touch screen, high-resolution, larger displays, all of which you may expect to hit the market within five years from now,” says van der Zijden.
According to the company, “Readius is exclusive as it pioneers rollable displays,” so it’s about the size of a cellphone when it’s rolled up, and unrolls into a 5-inch diagonal screen.
The retail price for the device, according to van der Zijden, “has not been communicated yet.”
One tech guru mentioned to me that with Amazon’s resources and access to publishers, he can’t see how any other e-readers can compete. Amazon is the 800-pound gorilla, he said. In today’s world of garage-businesses-turned-global-empires, however, it’s certainly not an impossibility. It seems likely that consumers will go where the technology is. And speaking of where the technology is, Polymer Vision owns the technology it is using in its e-reader; in October 2007, it acquired Innos Ltd. UK, the manufacturing subcontractor of the company’s rollable displays, unifying both companies’ goals for the product’s advancement.