In addition to investigating ASPs for your own organization, check out the following resource: www.printplanet.com. The site offers 15 e-communities, each related to a specific digital workflow topic, including computer-to-plate, e-production, asset management and digital proofing—all free of charge to print buyers, thanks to the support of industry vendors. The depth of the participants' knowledge is extraordinary, and more than 20 percent of the members hail from outside of the U.S., making for an interesting global perspective. Stay tuned for next month's column on soft and remote proofing.
Kathy Reilly (email@example.com) is president of Print Production Advisory, a Milwaukee-based consultancy. She has been actively engaged in magazine production for more than 28 years.