Editorial Departments to Be Shared Amongst Hearst’s Three Shelter Magazines
NEW YORK, October 2, 2012 ― Hearst Magazines President David Carey today announced that Newell Turner has been promoted to editor-in-chief of Hearst Design Group, a newly-created position in which Turner will oversee Hearst’s three shelter publications: ELLE DECOR, House Beautiful and VERANDA. Turner has been editor-in-chief of House Beautiful since 2010 and will continue in that role until a replacement is named shortly. Michael Boodro and Dara Caponigro will remain editors-in-chief of ELLE DECOR and VERANDA, respectively, and will report to Carey, under the day-to-day guidance of Turner.
Carey also announced a restructuring of the editorial departments of the three Hearst Design Group titles. Each magazine will have a dedicated core creative team, including an editor-in-chief, design director, interiors editor and a senior writer. The core team at each magazine will be supported by shared departments, such as a group market department, whose editors will cover the marketplace for all three brands, and a group features copy department, which is believed to be the first of its kind among magazine publishers in the United States.
Hearst Design Group was formed in 2011 after Hearst’s acquisition of ELLE DECOR. Having the three top shelter publications in one portfolio, all with distinct points of view, gave Hearst the unique opportunity to evaluate carefully how content is created and determine how resources could be shared. The publishing departments of the brands were integrated immediately in 2011, and the creation of shared editorial departments now gives the Hearst Design Group a tremendous advantage in the marketplace.
“Earlier this year, I asked Newell how he would build three new shelter brands, if he were given the opportunity to do so,” Carey said. “He embraced the challenge and reimagined the Hearst Design Group with a fresh new approach. I have been inspired by how our titles in Europe operate and share resources very successfully. We decided to discard some outdated traditions and create a model unlike any in the American publishing landscape. The new structure allows us to harness and leverage the combined editorial power of ELLE DECOR, House Beautiful and VERANDA.”