Editor’s Note: Publishers’ Use of Video Under the Microscope
At many publishing companies, video is the new “black.” But many are still in the dark about how to make video profitable.
In its February issue, Publishing Executive will feature an in-depth story exploring how magazine publishers are using video content to build audiences and as revenue generators. The story also will present the results of an online poll indicating what percentage of publishing companies are currently using or planning to use video on their publications’ Web sites. If you haven’t yet cast your vote, do it now, as the survey will close in a few days. http://www.PubExec.com
For those of you who want to start including video in your content arsenal, but have no training, there will be a hands-on, intensive video shooting and editing workshop on Tuesday, March 6, during the Publishing Executive Conference and Expo. Due to the hands-on nature of this workshop, attendance is limited (and advance registration is required), so Publishing Executive wanted to offer you, as an Inbox reader, the opportunity to sign up yourself or your staff for this event before we begin promoting it to the “outside” world. For more information or to register, visit the Expo site today at http://www.PubXpo.com.