EFI, Clemson Develop Variable Data Training Consortium
A leading digital imaging solutions is teaming with Clemson University to develop variable data printing workshop that educate printers, print buyers and designers about variable data printing.
Electronics For Imaging, with the help of Clemson University in South Carolina, formed the variable data printing Hands-On Training Consortium, which, through hands-on variable data printing training workshops, educates printers print buyers and designers.
EFI and its consortium members funneled capital and variable data printing hardware and software programs to jump-start the training program. The one-day workshops give participants a solid working knowledge of the process of preparing and managing a complete variable data printing workflow from database creation to print production. The consortium plans to host additional seminars as interest rises.
"Learning by doing is the core teaching strategy at Clemson University," says John M. Leininger, a professor at Clemson's department of graphic communications. "With the help of the [variable data printing] industry leaders like EFI, we can teach the foundations for applying variable data in print production."
Those who participate in the workshops can see how the tools work together to organize and retrieve variable information, Leininger says, and as a result optimize the effectiveness of the process and final product. "By hosting the program, we hope to accelerate the evolution of variable data printing forward to the level so many industry experts have predicted."
"This consortium is opening doors for anyone in the industry to learn the practical lessons of developing a complete system for printing variable information easily and effectively," says Kathy Wilson, senior product marketing manager for EFI. "It's not only the printers that are interested in understanding the process, it is also the print buyers, designers, sales representatives and the customers using the one-to-one marketing service. A hands-on training of the approach as well as the uses of variable data printing presents a unique opportunity for all those involved to learn the full gamut of the process."