Elle.com, Working Mother Magazine Look to Partnerships
Amid the economic downturn, publishers are increasingly looking to partnerships to drive revenues and share risks. Two such partnerships were announced this week by ELLE.com and Working Mother magazine.
ELLE.com has partnered with Rue La La, a private sale Web site, which will provide ELLE.com visitors with access to invitation-only, limited time, private sales of premium designer brands and lifestyle experiences.
ELLE.com visitors and e-mail subscribers will be able to shop private sale boutiques of their favorite designers. Each boutique is available online for 48 hours and features merchandise and services at discounted prices.
“ELLE.com users love to shop online,” says Anna Pezik, executive editor of ELLE.com. “Through our editor-selected Rue La La private sales, we are connecting our audience with the designers she loves, keeping her style chic and modern.”
Meanwhile, Working Mother and Oscar Mayer have teamed on a comprehensive marketing program for Deli Creations (an Oscar Mayer product). The campaign utilizes traditional in-book and online advertising as well as a unique research initiative and a contest among the Working Mother 100 Best Companies for a co-branded event with Working Mother Media President Carol Evans, a noted expert on women’s issues.
“Grabbing a quick sandwich at my desk is a leisurely lunch for me, a feeling echoed by many working moms. Deli Creations from Oscar Mayer offer a fast, affordable and nutritious lunchtime option—perfect for the millions of Working Mother readers,” says Evans, “The Working Mother program for Deli Creations belies great insight into this market, hitting mothers at work, at home, online, in-book and with a program that underscores their hunger for information and tips that help their daily lives.”