Enterprise Publishing System Leader Adds B2B Ad Network
CHICAGO, March 12, 2013 – ePublishing Inc., the leading Enterprise Publishing System (EPS) provider focused on creating a direct connection between Content and Commerce, announced the acquisition of B2B Audience Network. A business-to–business advertising network, the B2B Audience Network reaches more than 300 online publications for clients including UBM, Cygnus, and GIE.
“We have always focused on maximizing publishers’ revenue by increasing reader engagement and enabling them to monetize it at every level,” said Thomas Chaffee, CEO of ePublishing. “Adding another contextual revenue opportunity for the hundreds of B2B titles powered by our EPS benefits both our clients and their customers.”
B2B Audience gains from the ePublishing EPS’ ability to capture unsurpassed audience data and to integrate content management with eCommerce and CRM to increase sponsorship sales for clients. By providing an incoming stream of actual advertising dollars, ePublishing expands on its primary mission: increase Revenue Per Reader (RPR) for its clients.
Andy Kowl, founder of B2B Audience Network, will be joining the team as Senior Vice President of Publishing Strategy. “I already knew ePublishing offered the strongest CMS in the industry,” he said. “When I saw how it increased sales and drove greater lead generation, the synergy was too strong to resist.”
“Publishing is all about content,” continued Kowl, a long-time publisher and former president of the Argosy Group division of UCG. “Helping fellow publishers leverage ePublishing’s integrated technology to create new and diversified revenue streams, while reducing dependency on IT, is a great place to be.”
In 2012, ePublishing acquired Ellington CMS and Marketplace software and 330 news websites from The World Company. With B2B Audience’s 300 more business website clients, ePublishing cements its top standing in the B2B marketplace.
“The demand to provide value through proven, cloud-based, cost effective solutions shows that publishers are taking the essential steps to online profitability,” noted Chaffee. “The addition of B2B Audience further strengthens our fully integrated publishing ecosystem.”