Entertainment Radio Network Partners With Source Interlink Media
(Press Release) LOS ANGELES, December 16, 2010—Alan Taylor, CEO of Entertainment Radio Network (ERN), a media company boasting a roster of nationally syndicated radio programs based on some of the most established magazine brands in the U.S., announced today that beginning on January 1, 2011, ERN will add 8 new weekly radio shows to their line-up. Under a strategic partnership with Source Interlink Media (SIM) and it's division, the Motor Trend Automotive Group (MTAG), home to the nation's leading automotive, lifestyle and enthusiast editorial brands, ERN offers loyal readers of popular titles greater media access to their preferred interests.
With the new partnership, ERN's programming will increase substantially to a total of 13 weekly radio programs. Under the SIM and MTAG agreement, new shows include: Motor Trend, Truck Trend and Motor Trend Classic (under one program with three one-hour blocks), Motorcyclist, Car Craft, Rod & Custom, Circle Track, 4 Wheel & Off-Road, SLAM and Street Rodder.
"We are thrilled about the partnership with Source Interlink Media," said Alan Taylor, CEO of ERN. "According to /The State of the News Media's Annual Journalism Report/, 53 million people tuned in to talk radio stations each week in 2009. That was up from 48 million in 2007, which means talk radio reaches 17% of the U.S. population! ERN's ability to make magazine brands come to life on-air creates a new kind of lifestyle programming perfectly situated in this growing media platform."
This new kind of programming offers loyal readers expanded lifestyle content that is accessible through the radio shows, podcasts, videos, iPad, iPod Touch and iPhone apps, providing fans the ability to access up-to-the-minute information on the go.
"Source Interlink Media is very excited about the relationship with Alan Taylor and ERN," Jacqueline Blum, Senior Vice President of Business Development for Source Interlink Media, said. "With the creation of a fresh format and content for our magazine brands, we see this relationship as yet another excellent opportunity to engage with our passionate consumers wherever they are, whenever they want."