Entertainment Weekly Partners With TiVo
TiVo Inc. announced yesterday that it has partnered with Entertainment Weekly in an attempt to reinvent how television fans in print and online connect with their favorite shows. Entertainment Weekly’s ‘What to Watch’ TV recommendations will now be accessible via TiVo, with the digital-recording service automatically recording the suggested programs. The service is expected to launch this fall.
This partnership aims to allow for a more seamless television viewing experience for the companies’ respective audiences. In addition, TiVo subscribers will be able to download Entertainment Weekly video content on the TiVo service, allowing viewers to see EW.com’s original programs such as “Just a Minute,” “Ausiello TV,” “Idolatry,” and behind-the-scenes video from photo shoots.
“This partnership creates an exciting new service for our fans, closing the loop between the entertainment choices we spotlight and our audience’s ability to connect directly to those entertainment experiences,” said Entertainment Weekly Publisher Scott Donaton. “Additionally, it offers a whole new viewing vehicle for our original video programming currently only available on EW.com.”
“We are pleased to have an opportunity to work with one of the most respected entertainment brands to help change the dynamic of how a franchise like Entertainment Weekly and the TV world can be combined to create a whole new level of service for the reader and the viewer,” said Tom Rogers, TiVo CEO and president. “TiVo is all about providing easy solutions so that television viewing can be molded to an individual’s lifestyle and Entertainment Weekly’s development of this complete solution for its readers is just what TiVo stands for.”
As part of the agreement, Entertainment Weekly and TiVo will both market the new service, that will be available through the TiVo service this fall, and will soon inform customers on how they can sign up to benefit from this exciting program.