ePals Acquires Newstogram(TM) Media Personalization Platform
(Press Release) HERNDON, VA, Aug 24, 2011 (MARKETWIRE via COMTEX)— ePals Corporation ("ePals"), an education technology company and leading safe social learning network ("SLN"), today announced its acquisition of the Newstogram(TM) platform and the DailyMe(R) service business from Nexify, Inc.
The acquisition provides ePals with a robust technology platform for personalization of quality media and learning applications, as well as enhancing its capability to match learners with each based on interests, across the ePals network of approximately 700,000 classrooms and millions of users in 200 countries. It will allow media publishers— including more than 20 major media companies that currently use the Newstogram platform— to create "educational" pages that highlight their content and add further breadth and depth to their offerings for family audiences.
The acquisition will also significantly extend ePals' management capabilities in the rapidly expanding online educational media industry, adding Eduardo Hauser and Neil Budde as President and EVP, respectively, of ePals' Media Division. Before founding Nexify, Hauser was EVP of Latin America for AOL and VP News and Information at Venevision. He is on the board of directors of NPR and the Knight Foundation's Journalism Advisory Board. Neil Budde previously was the founding editor and publisher of The Wall Street Journal Online, and VP and Editor in Chief of Yahoo! News, Finance and Sports.
"In acquiring the assets of Nexify and bringing seasoned media veterans like Eduardo and Neil on board, ePals has gained the technology and expertise to better serve our users and partners as we continue to build out a powerful education platform that is unique to the space," said Miles Gilburne, CEO of ePals. "We believe the dynamic personalization and matching capabilities that the Nexify platform has already delivered in general news publishing will have transformational qualities in educational publishing and adaptive learning, as users are matched with quality content and other learners to increase student, teacher and parent engagement and drive demonstrably better outcomes."