ESPN The Magazine Adds The Pulse Online
ESPN, a division of the Walt Disney Group, has launched a new online service called The Pulse, in conjunction with ESPN The Magazine. The interactive Web site provides links to sports sites and daily news stories, as well as columns, editorial features, photography and streaming media, all of which is driven from the magazine's New York City-based office.
Headed by Senior Editor Jon Scher, The Pulse draws from anecdotes from the print publication, but also targets more timely coverage of events and news within the world of sports. According to The Magazine's Editor-in-Chief John Papanek, the Web site will act as a companion to the magazine. He compares the experience to one-to-one talking sports and meeting athletes.
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