Guest Column: The Promised Land
Esquire's February issue featured model Brooklyn Decker and an augmented reality app consumers could download to their iPhones from a code on the magazine to capture a visual image of Decker on their iPhones.
Readers could have their photo taken "with" Brooklyn Decker as if she were standing next to them in a Barnes and Noble store. (The photo pictures Esquire staff member Ben Caruba with the augmented reality Decker.)
Esquire created a fashion collection, which featured a commerce component, enabling readers to buy the featured apparel.