Esquire to Publish Issue Featuring E-Ink Cover
In celebrating its 75th year of publication, Esquire will publish its October issue with an e-ink cover that will flash “the 21st Century Begins Now.”
Esquire first considered an e-ink cover eight years ago, reported Wired’s Charlie Sorrel, but more recent technological advancements in e-ink have enabled the magazine to make the idea a reality. The project is quite costly—at least six figures, according to Sorrel—and Ford will be its lone sponsor.
The company that will produce the cover, E Ink, is the same whose technology is featured in the Amazon Kindle. As it happens, Hearst Corp., Esquire’s publisher, is a major shareholder of E Ink.
The e-ink cover will appear on only 100,000 copies (Esquire’s circulation is 720,000) and strictly on the newsstand.