Video: Why Events Are a Win-Win-Win for B2B Publisher Devex
Despite their complexity, publishers continue to invest in events to develop new revenue streams and reach new audiences. Devex is a B2B publisher serving the global development industry, and last year it launched its own events division, Devex LIVE. The goal was to take advantage of the unique opportunities events offer, said Devex LIVE senior director Jamie Bay Nishi, like improved brand authority, deeper connections with readers, and new and expanded partnerships with advertisers. In the following video, Nishi explains why events are a win-win-win for Devex, its readers, and advertisers.
The below video is excerpted from a recent Publishing Executive webinar “Driving Event Revenue: Content & Digital Strategies That Work.” Watch the complete webinar for free here.