Every Day With Rachael Ray Announces Rate Base Increase for ‘06
Every Day With Rachael Ray has announced two rate base increases for 2006 following strong newsstand sales of the magazine, which debuted nationwide Oct. 25, 2005. Publisher Christine Guilfoyle said the first increase is from the launch rate base of 350,000 to 450,000, effective with the April/May issue, while the second increase to 750,000 will occur for October/November.
“The consumer demand for this magazine has exceeded our expectations,” said Guilfoyle. “Rachael’s message clearly fills a need for a food lifestyle magazine that addresses how people really live.”
Retail and subscription demand for the magazine’s premiere issue prompted the publisher to go back to press, resulting in more than one million copies. The magazine, published by The Reader’s Digest Association, is slated to appear bimonthly in 2006.