A ‘Green’ Celebration
It may not be easy being “green,” but the companies that earned the 2nd Annual SustainPrint Leadership Awards sure do make it look so. Their achievements and leadership in environmental sustainability were recognized during a special celebration on Monday evening, March 10, in the Marquis Ballroom of the Marriott Marquis in New York’s Times Square, during the Publishing Business Conference & Expo. More than 200 publishing industry executives attended the reception.
The awards—established in 2007 by SustainPrint.com (the Web site produced by Book Business and Publishing Executive magazines to cover environmental sustainability in printing and publishing)—recognize magazine- and book-publishing companies each year for outstanding “green” achievements. Awards are given in two categories: Newcomers of the Year, acknowledging companies that have recently implemented substantial corporate sustainability policies or practices; and Longtime Leaders, recognizing companies who have had such policies or practices in place for several years.
In magazine publishing, this year, two companies stood out significantly for their recent achievements in environmental sustainability, and the SustainPrint Leadership Awards Committee voted to recognize them both with SustainPrint’s Newcomer of the Year Award in magazine publishing: Every Day With Rachael Ray and Nickelodeon Magazine.
Making Every Day ‘Greener’
Every Day With Rachael Ray, published by the Reader’s Digest Association, began in November 2007 to print its more than 2.5 million copies on paper with 85-percent recycled fiber from post-printed waste—10 percent of which is guaranteed to be post-consumer waste (PCW). These changes will save 115,000 trees in just one year. The paper also is processed chlorine-free. In addition, the Reader’s Digest Association has recently switched 13 more titles to the same paper.
The staff at Every Day With Rachael Ray is also working to improve the publication’s carbon footprint. The new paper mill they are using (Myllykoski’s Alsip mill) is located 12 miles outside Chicago, and just 160 miles from the company’s printer (Quad/Graphics in Lomira, Wis.). The company’s former paper mill was located 1,060 miles from the printer, so the move eliminated 900 miles per shipment of paper to the printer, reducing carbon emissions.