Press Release: Executives’ Commitment to Content Marketing Increasing Exponentially, According to Joint Study by The Content Council, Ad Age
"More than 40 percent of our respondents don't believe that content marketing is measurable today, but those who do are reporting a massive dependence on web traffic, digital engagement and sales conversions to demonstrate the ROI," Seibert said.
Karen Egolf, editorial director with Ad Age Content Strategy Studio, added, "Our continued partnership with The Content Council aims to drive growth, innovation and success in the marketing and advertising industries, and we hope this survey opens some eyes and ears on content trends in that vein."
The full research study is available free to The Content Council members, and to the public for a fee, at www.thecontentcouncil.org/Research. The State of Content Marketing 2015 webinar will begin at 2:30 p.m. ET on Wednesday, June 17, and is free for members of The Content Council. Members of the public may register for a fee at www.thecontentcouncil.org/Event/The-Content-Council-Research-Webinar.
The Content Council is the leading nonprofit organization for content marketing in North America. Our members include the industry's top publishers, media companies and marketing agencies who create quality, multi-channel strategies for North American and global brands. Our mandate is to promote the continued growth and vitality of the content marketing industry by advocating best practices, fostering thought leadership and commissioning research on the use and effectiveness of content marketing as a discipline. Learn more at www.thecontentcouncil.org.