Express KCS and Localstars Sign Partnership to Automate Creation of Digital Advertisements
Express KCS Inc., the largest independent provider of newspaper advertisement production outsourcing, and Localstars, a European based technology business, have announced a joint partnership to integrate their technologies and utilize the Localstars platform to provide an instant way for publishers to create digital advertisements.
Localstars is a technology company delivering highly automated digital and video advertising solutions, making the creation of interactive advertisements much quicker. The Localstars platform delivers superfast advert creation and an array of efficiencies including integrations with global booking systems, CRMs and ad servers, all of which creates the ability for publishers to dramatically uplift digital sales without extra headcount. The Localstars technology will be integrated with Express KCS’ StudioOnline cloud-hosted workflow system.
Robert Berkeley, CEO of Express KCS said: “Our business model has always been about adding value to our customers and in lots of cases the process of creating digital advertisements can be done automatically. Through integrating with the Localstars platform our customers can now automate the process of creating digital ads with the back up of Express KCS for complex or customized rich media and video campaigns.”
Chris Bunyan, Managing Director of Localstars said: “Localstars has developed a strong track record of helping European publishers upscale their digital revenues in a highly automated way. By working together with Express KCS, we can offer US customers the benefits of the Localstars technologies and integrations, and help publishers create new digital revenue streams without the resulting growth costs.”
About Express KCS:
Express KCS. is a global, independent provider of outsourced creative pre-media and production solutions. For more than 40 years, Express KCS has provided high-end services to newspaper and magazine publishers, ad agencies, corporations, and retailers. Express KCS is ISO 9001certified and operates production centres in Gurgaon and Pune, India. For more information visit www.expresskcs.com
Localstars is an award-winning London-based technology business focused on delivering highly automated digital and video advertising solutions. Localstars' Advance Advertising platform helps publishers, website owners and advertisers create and deliver advertising in a highly effective and streamlined way and is particularly suited to local SME advertisers or brands targeting local markets. Localstars' advert building platform leverages from 1000s of templates and a huge SME-based video library and its open API-based approach integrates with leading CRM and booking systems, ad servers and ad networks to provide a seamless end to end experience. Localstars has offices and representation in the UK, US, Germany, Poland and Australia. The company is privately funded. For further information visit www.localstars.com