F+W Media Acquires The Martha Pullen Company
In addition to the successful ecommerce business, The Martha Pullen Company portfolio includes: /Sew Beautiful/ Magazine, founded by Pullen, now celebrating its 25^th anniversary; 10 consumer and trade LIVE events, which have taken place in 40+ states and around the world; Websites, DVDs, books, popular consumer online subscription pattern programs; and the TV program “Martha’s Sewing Room” which has aired continuously on 75% of all U.S. PBS stations since 1993.
The Martha Pullen Company, based in Huntsville, AL, is guided by the same principles and values Pullen established at the Company’s founding more than 30 years ago. “One only has to meet Martha and her team to quickly understand the passion and dedication they have for their consumers and their community,” said Sara Domville, President, F+W Media. “I look forward to working with Martha to grow the business together and welcome the entire team to F+W.” Hoffman Media Chairman and CEO, Phyllis Hoffman DePiano added, “The talented people at Martha Pullen Company will be an asset to F+W. It has been a joy to work with them for the last 8 years. They are recognized as industry leaders in the sewing market.”