Advertising inserts remain effective, study says
Advertising inserts have readership levels of at least 85 percent for the third consecutive year, a consumer survey reported.
(Source: Vertis Customer Focus 2006)
Ad revenue up in January, but pages drop
Total magazine rate-card-reported ad revenue for January 2006 was up 0.8 percent compared to January 2005. Ad pages numbered 1.9-percent fewer than in January 2005.
Two major ad categories posted large gains:
n Drugs and remedies earned 18.5 percent more ad dollars than in January 2005.
n Financial, insurance & real estate increased 18.1 percent over January 2005.
(Source: MPA’s Publishers Information Bureau)
ABC Fas-Fax Numbers Reported
ABC’s Fas-Fax report, containing total circulation numbers for the last six months of 2005, was released Feb. 20. Most notable:
n Gossip magazines as a category were successful. US Weekly, In Touch and Star gained 12.7 percent, 15.5 percent and 12.3 percent, respectively. National Enquirer, however, saw its circulation decline to 1.178 million (-20 percent).
n In men’s titles, Best Life increased circulation to 333,720 (+45.1 percent), while Esquire fell to 708,800 (-0.5 percent).
n In the music category, Rolling Stone increased circulation to 1.3 million (+2.6 percent), while Spin fell to 540,901, (-5.3 percent).
n In business titles, Business 2.0 grew to 673,457 (+19.3 percent), while Smart Money was down to 809,038 (-0.8 percent).
(Source: ABC Fas-Fax)