Inserts and Circulars Best Attention-Getters
47% of Americans believe inserts and circulars are the advertising vehicles that best capture their attention—a 9% increase since 2003.
43% of respondents said TV advertising best piques their interest—a 10% decline since 2003.
Source: Vertis Communications’ “Vertis Customer Focus 2008: Retail” study
Marketers to Invest More Heavily in Web Ads in 2008
87% of marketers expect to spend more on Web advertising this year than in 2007.
Source: Association of National Advertisers and Forrester Research
Co-mailing’s Effect on Publication Schedules
44% of respondents said their co-mailed publications have not consistently reached their readers on schedule.
Source: PubExec.com poll