Fast Stats: Industry Statistics You Can Use
Adobe’s Digital Dispatch
Adobe has been crowing recently about some numbers pointing to increased demand, innovative advertising models and new revenue streams in digital publishing. In April the company, known for its workflow and content management products, released information about its Digital Publishing Suite (DPS) line of software, which is used by Martha Stewart Omnimedia, Source Interlink Media, BBC Worldwide LTD, Bullett Media, and many others.
February figures reported by the company show purchase of digital content reached an all-time high for Adobe-produced products, with 34% of purchases coming from digital subscriptions, 10% from single-issue purchases and 35% from print-plus-digital subscriptions. Free content makes up 22% of the total.
Per-publication readership is also growing, with readership for the average digital publication above 80,000, up from less than 40,000 a year ago.
Total digital edition downloads have seen a six-fold increase in the last two years, hitting 90 million downloads as of May 2013. Interactive digital versions of magazines for tablets do much better than static PDF replicas; Top Gear saw a 48% increase in total downloads in three months after upgrading its app from a PDF version, a 62% increase in paid in-app downloads and a 79% increase in single-issue revenue. Top Gear also saw a 165% increase in subscription revenue and 200% increase in ad revenue over this three-month period.
While tablet readers make up the lion’s share (75%) of overall DPS readership, smartphones represent 23% of readership and growing, according to February figures.