Fast Stats: Industry Statistics You Can Use
Source: Pew Internet and American Life Project study, released Jan. 2012
IT'S FUN TO BE FEATURED
Exposure in the Android Market's "Featured Apps" section equaled skyrocketing downloads for several previously low-key or new applications over the 2011 holiday season. RunKeeper, a newly-launched fitness app, saw a 637% increase in downloads since November after it was featured in the Android Market's "Health & Fitness" section for a few days. Making its debut as an Android Market featured app on Christmas Eve, photo-sharing tool Lightbox enjoyed more than 500,000 downloads in one week. (It took three months for the app, which now has over 1.5 million downloads, to reach its first 500,000.)
Source: TechCrunch, "Android Market's 'Featured Apps' Seeing Explosive Download Numbers," published Jan. 2012.