Fast Stats: Publishing Industry Statistics You Can Use
AD TRENDS ON SOLID GROUND
In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before.
The biggest gainer within the category was insurance, up 55% over 4Q 2010. Among MPA-The Association of Magazine Media member monthly magazines, top market share for insurance advertising was captured by Reader's Digest, Reader's Digest Large Print, Black Enterprise, Inc., Kiplinger's Personal Finance, Family Circle, and The Economist.
Source: MagazineRadar, February 2012
EXHIBIT A: INDUSTRY GROWTH UP
Activity in the exhibition industry rose 3.8% in the fourth quarter of 2011 compared to the previous year, and was up 2.7% for the year as a whole, outpacing the forecast growth of 2.3%.
Things were looking up in four key metrics: net square feet of exhibit space sold (4.2%), gross revenue (5.1%), professional attendance (3.6%) and number of exhibiting companies (2.4%). Performance was tracked across 14 industry sectors.
Source: Preliminary results of the CEIR Index from the Center for Exhibition Industry Research, February 2012.