FastStats: Industry Statistics You Can Use
Is TV the Next Newspaper ...
Over sixty years ago, television began its long chipping away at Americans' consumption of news via print. Now, TV might be following print news again—but not in the way it would like. According to a September 2012 report from the Pew Research Center for People & The Press, television news "may be losing its hold on the next generation of news consumers," as online and digital news consumption continues to increase.
The biggest threat to TV Land? Social networking sites. Since 2010, the percentage of Americans saying they get their news from Twitter, Facebook and the like doubled, from 9 to 19%. The percentage of study respondents who said they watched news the previous day on TV has dipped to 55% from around 70 % in 1996. Critically, the number of 18-to-29 year-olds regularly watching local news has fallen to 28% from 42% in 2006.
Could this spell opportunity for publishers building out audiences for news online? Maybe, but there's a lot of work to do to offset print declines: Only 29% of respondents said they read a print newspaper the previous day, an 18-point drop over the last decade.
Source: Pew Research Center's biennial news consumption survey, conducted among 3,003 adults May 9-June 3, 2012.
… Or the Next Browser?
According to the annual report "State of Consumers and Technology" by Forrester Research, which includes survey data from nearly 60,000 consumers in the U.S and Canada, TV is increasingly becoming a common way to access the Web: 43% of consumers now connect to the Internet with their TVs. Among these users, 42% rely on game consoles (such as Xbox) to connect; 27% use computers, 21% use Blu-ray, 19% use TVs with a direct Internet connection, and 14% use an Internet-connected set-top box like Roku. Internet access via TV is most popular among younger generations: 61% of Gen Z's and Gen Y's (under age 33) and 48% of Gen X's (aged 33-46) connect this way, while TV Internet use among Boomers (aged 47-67) and the "Golden Generation" (68+) hovers around 30%.