RSS Use on the Rise
The number of RSS users jumped 153% between June 2007 and March 2008.
Source: Universal McCann
More Publishers Using Digital Magazines
The total number of BPA members reporting that they offer digital copies increased 4.7% to 224 in December 2007—compared to 214 in December 2006.
Source: BPA Worldwide
Digital Magazine Readers Satisfied, Engaged
89% of digital magazine readers are “very satisfied” or “satisfied” with their digital editions.
90% of digital magazine readers read their digital editions the week they receive them.
61% of digital magazine readers have read three or four of the last four issues of their digital editions.
Source: Texterity’s third-annual BPA Worldwide-certified digital magazine reader survey.
Online Video Viewership Explodes
10 billion online videos were viewed by U.S. Internet users in February, a 66% gain over the same month in 2007. Google Sites ranked as the top U.S. video property with 35.4% of all videos viewed. YouTube.com accounted for 96% of all videos viewed at Google Sites.
Source: comScore Inc.