The Green Side of Print
Print publishing may not be as environmentally unfriendly as people think. According to the U.S. EPA Office of Solid Waste, 1/3 of the fiber used to make paper comes from wood chips and sawmill scraps, and another third comes from recycled paper. 80% of the more than 400 U.S. paper mills use recovered fiber in some or all of their products, according to the American Forest and Paper Association. Around 115 of the mills use recovered paper exclusively.
The American Forest and Paper Association also found that in 2009, 63.4% of all paper used in the United States was recycled, and the number has increased each year.
A Better Way of "Driving" Revenue
A recent study from Affinity's American Magazine Study found that of the 28 million Americans who took a new vehicle for a test drive in the last six months, nearly 7 million looked at magazine and advertising content using mobile apps on digital products. Eighty-six percent of these test-driving Americans are regular readers of print magazines.
The study also indicated that a consumer is three times more likely to stop by a dealership after seeing an ad on a digital device than in print—and 100% more likely to visit the automaker's website after seeing a digital ad versus a print ad.
Source: American Magazine Study from Affinity, via Autoremarketing.com