Ferrara joins BPA as Director, Digital Audit Services
Shelton, CT October 16, 2012 – BPA Worldwide, the global leader of providing assurance, has named Stephanie Ferrara as Director, Digital Audit Services. Ferrara will be responsible for expanding the scope of BPA’s existing Interactive Audit services and exploring opportunities beyond BPA’s traditional revenue streams. She will be based in BPA’s Shelton, CT, headquarters.
Ferrara most recently served as Online Marketing Manager/Acting Director for Collegiate Division at Campusfood.com/GrubHub, where she managed email marketing programs, as well as print, digital and social media marketing campaigns to increase customer acquisition and retention.
Prior to joining Campusfood.com in 2010, Ferrara was Creative Consultant with Limited Brands, Victoria’sSecret.com, where she was responsible for maintaining brand identity across multiple platforms, and management of the affiliate marketing program. Ferrara has also held marketing management positions with Scholastic Publishing, Primedia, Sesame Street and ALFY, Inc.
Ferrara earned her Master of Arts degree in Communication Arts from the New York Institute of Technology and a Bachelor of Arts degree in Communication Studies from the State University of New York – New Paltz.
“We are very excited to have Stephanie join BPA,” noted Glenn Hansen, BPA President and CEO. “Not only does she possess a great wealth of knowledge about the traditional media market, her experience within the rapidly evolving digital media marketplace will be a great asset to our members globally as we move into the next generation of audience measurement.”
About BPA Worldwide
A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.