Flexing Its Web Muscle
In addition to the Fitness site, Motivo has created micro sites for marketing, traffic optimization programs, sweepstakes and subscription acquisition Web sites and advertising banner creation for other print publications, including Rosie Magazine.
According to Motivo, "The Web site follows the same themes as the magazine, expanding on the content and adding interactive experiences." For most print publications that utilize an interactive experience to enhance print positioning, the mission is to drive interaction among users online and transform them into print subscribers.
For Rosie, one month after the launch, the site traffic exceeded one million views.
-Natalie Hope McDonald