Flipboard Named Publishing Innovator of the Year
If innovation can be measured by impact, then Flipboard certainly fits the bill. Since its launch in 2010, the app, which aggregates news and information from social media contacts and selected news sources, has rewritten the rules of mobile content delivery through its use of personalized RSS feeds, sophisticated interactivity and a clean, magazine-like design. In addition to inspiring admiration (and some consternation) from media and tech companies looking to solve the puzzle of digital content distribution, its importance to a changing publishing industry has earned it the 2012 Publishing Innovator of the Year award.
Presented annually at a special reception during the Publishing Business Conference & Expo in New York, the Publishing Innovator of the Year award recognizes leading-edge companies making a major impact on the industry. Flipboard joins the ranks of Esquire, Time Inc., Bonnier Corp., HarperCollins, Harlequin and Scholastic, all former recipients of the prestigious award. Recipients are nominated by readers and chosen by the editorial staff and editorial advisory board of Publishing Executive and Book Business magazines.
In her speech announcing the award, Conference Director Noelle Skodzinski praised the company for “creat[ing] a platform focused on content consumers, and a way to enable them to have immediate access to that content they want most.” Quoting a Publishing Executive advisory board member, she called Flipboard “a game-changer as far as how publishing will be consumed in the future.”
In an era when so much attention is given over to the latest device or hardware upgrade, Flipboard thinks in terms of audience needs rather than platforms, Skodzinski said. “This, I think, summarizes what is so innovative about Flipboard. It puts the content consumer at the center and in control.”
The app, which brings the intimacy of the magazine-reading experience to the never-ending cascade of information that is the Web, upped the ante late last year by launching its Cover Stories feature. Cover Stories selects content from a readers’ news feeds by analysing past interactions with news and social media.