For Non-Profit's Sake
The definition of "interaction" has evolved over the past few years with increasing momentum being directed toward Internet-related technology. At one time, to be considered an outreaching association, it was enough to send memos or manage meetings.
But that was then.
Today, an association's mobility depends greatly on how it uses the Internet to court new members and spread news. Within the publishing industry, nothing could be more accurate when standardization is among the most often discussed subject among production managers intent on making the most of their workflow. Recently, Printable Technologies shed light on how digitization is the tie that binds cross-media communications.
The online software provider now supports five major industry associations, including the R & E Council (Research and Engineering Council for the Graphic Arts Industry), TAGA (Technical Association of the Graphic Arts), SWOP (Specifications for Web Offset), DDAP (Digital Distribution for Advertising Production) and Digital Smart Factory, to incorporate online tools into existing business models. The Printable service offering includes: PrintSite, an e-business-enabled Web site; the Printer's Dashboard, a control panel to e-business; PrintOne, private, branded Web sites; PrintFusion, an online customized printing application; PrintFlight, online preflight capabilities; and PrintProof, an online collaboration tool to improve proofing communication between printer and client.
Chuck Gehman, executive vice president and CTO of Printable, explains, "We believe it's essential to support the online activities of these leading associations in their respective missions to advance the industry. By providing them with access to Printable's considerable Web-based knowledge and resources, we're helping them design and operate their Web sites with optimum effectiveness to better serve their memberships. Our hosting of these Web sites is a logical companion to our PrintPlanet eCommunities and the collegial forums that are actively supporting the productive exchange of knowledge and experience throughout the graphics industry."