For Non-Profit's Sake
In hosting the association Web sites, Printable is also showcasing its Web-based capabilities to industry members in charge of many multi-media projects, including cross-media publishing that exchanges content in print and online. For example, Printable's database technology is used by TAGA to maintain its membership roster and abstracts online, a project that was once paper-based. DDAP, on the other hand, employs that same Printable technology for its digital ad database accessible to its members. Printable's PrintPlanet servers also provide extensive member mailing list capabilities for several of the associations.
"With its strong suite of applications, Printable is providing tremendous support in maintaining the quality of our Web site for R & E members," says Ron Mihills, managing director of the R & E Council. "The company has helped us enhance the Web site's functionality for our members and we are assured of always having up-to-date content when our members log on."
Karen Lawrence of TAGA (Technical Association of the Graphic Arts) notes, "Our Web site is an important component of our worldwide forum for disseminating technology information to our members and Printable's participation through its services are contributing significantly to the success of our Web site."
Barbara Hanapole, executive director of both DDAP (Digital Distribution of Advertising for Publications) and SWOP (Specifications for Web Offset Publications) adds, "Printable is helping us deliver increased value to DDAP members while creating substantial operating efficiencies. The company has also helped to heighten activity on the SWOP Web site through expanded features offering access to Web-based solutions for the industry."
Gehman indicates that Printable's PrintPlanet, which has become a virtual institution serving the graphics industry, is also open to exploring opportunities for partnering with other industry associations. He says Printable is seeking new online forums comparable to the major partner forums currently in operation for DDAP and the IPA (International Prepress Association) in which to host and link to develop an even more extensive arsenal of graphic arts information for the production sector.