For Non-Profit's Sake
The definition of "interaction" has evolved over the past few years with increasing momentum being directed toward Internet-related technology. At one time, to be considered an outreaching association, it was enough to send memos or manage meetings.
But that was then.
Today, an association's mobility depends greatly on how it uses the Internet to court new members and spread news. Within the publishing industry, nothing could be more accurate when standardization is among the most often discussed subject among production managers intent on making the most of their workflow. Recently, Printable Technologies shed light on how digitization is the tie that binds cross-media communications.
The online software provider now supports five major industry associations, including the R & E Council (Research and Engineering Council for the Graphic Arts Industry), TAGA (Technical Association of the Graphic Arts), SWOP (Specifications for Web Offset), DDAP (Digital Distribution for Advertising Production) and Digital Smart Factory, to incorporate online tools into existing business models. The Printable service offering includes: PrintSite, an e-business-enabled Web site; the Printer's Dashboard, a control panel to e-business; PrintOne, private, branded Web sites; PrintFusion, an online customized printing application; PrintFlight, online preflight capabilities; and PrintProof, an online collaboration tool to improve proofing communication between printer and client.
Chuck Gehman, executive vice president and CTO of Printable, explains, "We believe it's essential to support the online activities of these leading associations in their respective missions to advance the industry. By providing them with access to Printable's considerable Web-based knowledge and resources, we're helping them design and operate their Web sites with optimum effectiveness to better serve their memberships. Our hosting of these Web sites is a logical companion to our PrintPlanet eCommunities and the collegial forums that are actively supporting the productive exchange of knowledge and experience throughout the graphics industry."
In hosting the association Web sites, Printable is also showcasing its Web-based capabilities to industry members in charge of many multi-media projects, including cross-media publishing that exchanges content in print and online. For example, Printable's database technology is used by TAGA to maintain its membership roster and abstracts online, a project that was once paper-based. DDAP, on the other hand, employs that same Printable technology for its digital ad database accessible to its members. Printable's PrintPlanet servers also provide extensive member mailing list capabilities for several of the associations.
"With its strong suite of applications, Printable is providing tremendous support in maintaining the quality of our Web site for R & E members," says Ron Mihills, managing director of the R & E Council. "The company has helped us enhance the Web site's functionality for our members and we are assured of always having up-to-date content when our members log on."
Karen Lawrence of TAGA (Technical Association of the Graphic Arts) notes, "Our Web site is an important component of our worldwide forum for disseminating technology information to our members and Printable's participation through its services are contributing significantly to the success of our Web site."
Barbara Hanapole, executive director of both DDAP (Digital Distribution of Advertising for Publications) and SWOP (Specifications for Web Offset Publications) adds, "Printable is helping us deliver increased value to DDAP members while creating substantial operating efficiencies. The company has also helped to heighten activity on the SWOP Web site through expanded features offering access to Web-based solutions for the industry."
Gehman indicates that Printable's PrintPlanet, which has become a virtual institution serving the graphics industry, is also open to exploring opportunities for partnering with other industry associations. He says Printable is seeking new online forums comparable to the major partner forums currently in operation for DDAP and the IPA (International Prepress Association) in which to host and link to develop an even more extensive arsenal of graphic arts information for the production sector.
"Printable is committed to the advancement of e-commerce as a vital key to the growth and profitability of the graphic arts industry," Gehman observes. "And as the associations whose Web sites we host can attest, the Printable organization is eager to share the benefits of its online solutions that are the most advanced in our field."
-Natalie Hope McDonald