"The graphics industry is shaped by far-reaching changes, characterized mainly by digitalization and the networking of steps in production processes," says Dr. Helmut Kipphan, head of technology and innovation research at Heidelberg. That's why the print technology provider recently published a guide outlining the strategies of print production in the new economy. Published by Springer-Verlag New York and edited by Kipphan, Handbook of Print Media: Technology and Production Methods is a 1227-page book that tackles traditional and digital printing using tables, figures and industry-wide analysis.
"Our goal and challenge," explains Kipphan, "was to gather the knowledge of experts in an up-to-date standard work that is independent of any one manufacturer. It should take into account the international state of technological development, as well as point out trends of the future."
Two dozen media experts contributed to the materials under the guidance of Heidelberg. The press reports that the compendium has been crafted to be the definitive modern reference on the full spectrum of traditional and electronic printing processes.
President and CEO of Springer-Verlag New York Rudiger Gebauer says, "Bringing together the scientific and technical know-how and the market is what Springer has been doing for 160 years. And working with a partner such as Heidelberg could not be a more rewarding experience blending publishing and printing expertise."
The handbook specifically cites traditional printing processes and workflow with sections dedicated to prepress, press and postpress/finishing. The new computer-aided and digitally controlled processes and equipment for the production of print media and all relevant information are described in-depth. The handbook deals most comprehensively with the non-impact printing processes and compares these techniques to conventional workflows that require printing plates. Heidelberg enhances the material with its own history in the industry. According to company resources, Heidelberg has grown from a conventional press supplier to a solution vendor for the graphics industry spanning prepress through postpress—markets that have shown the most demand and change based on the report's statistics. Similarly, Springer-Verlag is best-known for its technical publishing projects—a genre that weighed heavily in the conceptualizing of the handbook from start to finish.